Are you looking to enter or expand in the US market?
Our Specialists in US Marketing and Business Services can open the door for your business to trade in the USA
Who we are
American World Services Corporation is a Washington, DC-based consulting firm providing US marketing and business services to companies entering or expanding in the US market. With over 25 years of experience, we offer seasoned, proven and time-tested experience to our portfolio of clients from around the world.
We have the knowledge and the experience
Whether your group is a first-time exporter or a seasoned international organization, our wide-ranging experience enables us to provide the services needed to meet your objectives in the US market.
What people are saying about us
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AWS has been able to consistently open the door for Drinks Designer with well-targeted importers and distributors in the US. We have found them to be responsive to our needs and to consistently offer excellent services.
The work AWS completed was very helpful to find well targeted importers in the US. The service is really efficient, very professional and very well managed.
I made use of the AWS team as I was looking for appropriate US importers for my South African Winery. Their research was thorough and targeted and their ongoing support during my visit was very professional. I certainly would recommend their services.
The work AWS has done was perfect….we now understand much better how to present our firm with enhanced credibility in the US.
AWS’ understanding of our business strategy helped us to establish contact with important US potential clients in an efficient manner.
AWS has organized two road shows for me. I can say that they are serious and do good work. At the moment, I am expecting to sign an agreement with a company who will represent my second brand in 20 US states.
We have used many consultants over the years. AWS is one of the best.
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- Market Check
A market check or market study provides a vital understanding of the current market situation in the US. Our research and analysis present the essential information needed to successfully develop a strategy to penetrate or expand in the US market. Our reports examine market conditions and product trends, pricing and distribution structure, competitor and regulatory situation, as well as recommended strategies. The scope and size of the report is customized to the needs and objectives of each client.
- Partner Search
Our partner search service identifies and evaluates appropriate marketing partners and end-users for our clients including importers, distributors, agents, licensing partners, multipliers, joint-ventures and other well-targeted companies. Based on criteria developed with the client, we first identify well-developed companies who have the potential to act as a long-term marketing partner. We then qualify each company and determine the most interested and appropriate candidates for our client.
- Trade Mission
For a group of companies seeking to develop the US market, we offer a trade mission service that coordinates meetings and travel during a specific time period. Often the trade mission is done in conjunction with an industry event and focuses on locating marketing partners and gathering industry information.
- Ongoing Marketing Services
We provide ongoing marketing and business services to help grow our client’s business. Such services can include – identifying and following-up with marketing partners/clients, acting as a virtual US office with address and telephone, assisting with logistics/warehousing, maintaining an “Inc” in the US, identifying service providers for digital media, etc. The activities completed are based on an action plan that we develop together at the beginning of the project period.
- Merger & Acquisition Services
American World Services Corporation provides professional buy-side services to companies worldwide looking to acquire North American businesses as well as American and Canadian companies looking to expand their footprint through acquisitions in North America and abroad. Our services include developing a strategic profile, identifying interested candidate companies and facilitating meetings and follow-up discussions. American World Services also offers sell-side advisory services, business valuations and pre- and post-acquisition consulting. These services are provided through American World Services’ alliance with Beacon Mergers & Acquisitions.
About us
Our Company
American World Services Corporation is uniquely qualified to work in and examine the US market. By combining US marketing expertise with international business experience, we are able to provide comprehensive and effective services for our clients within a targeted industry or product category.
Since the company began in 1993, we have helped hundreds of international companies develop the US as an export market. In addition, we work with many regional government organizations on an ongoing basis to promote their member companies in the US.
Our ability to develop and implement effective marketing strategies for our clients is due to our proactive marketing approach and our extensive sales experience – our team has on average has over 15 years of international business and marketing experience per individual.
Our Team
Steve Lanier has been involved in international marketing and business development since 1985. Since founding American World Services in 1993, he has worked with hundreds of companies and organizations developing their international marketing activities and has become a frequent speaker and presenter on export and marketing topics speaking at international conferences and industry events in Europe and Asia. Mr. Lanier brings years of expertise in providing personalized strategy development to each of AWS’ clients.
Previous to founding AWS, he was vice president of commercial marketing and procurement at NCE Group, Inc., a marketing and sales group. Mr. Lanier also served as a marketing manager for an export trading company active in the Middle East and as an intern at the Office of the U.S. Trade Representative, where he worked on export promotion issues. Mr. Lanier has an M.A. in international affairs (with a trade and development concentration) from American University in Washington, D.C., and a B.A. in communication from Bethel University in Minnesota.
Michelle Abboud functions as Vice President at American World Services, bringing extensive experience in export and investment promotion activities given her long-standing with the firm. Ms. Abboud has personally completed and managed hundreds of projects, in both export and investment, and has developed relationships with thousands of US/Canadian business development executives. Ms. Abboud’s industry specialties and interests lie in health sciences, high tech industries, financial services, tourism and logistics. Ms. Abboud’s 20 years experience with the firm has also afforded concrete experience in food processing, automotive and plastics. Ms. Abboud is spearheading business development activities for the firm in the Middle East, South/Central America and select regions in Europe and Asia.
Prior to joining AWS, Ms. Abboud co-founded an Italian skin care products line. In this capacity she functioned as marketing manager, building the company’s distributor base to a national level. She has a Magna Cum Laude M.A. in Foreign Service concentrating in International Business from Georgetown University, Washington, DC, and a Summa Cum Laude B.A. in Physics from Fairfield University of Connecticut.
Gregory Ranque came to AWS in 2009 from a technical services company in Aix-en-Provence, France, where he worked as an international sales and marketing manager. At AWS, Mr. Ranque manages marketing projects and develops market entry strategies for clients in a variety of sectors. He is also responsible for business development activities in South America.
Mr. Ranque offers multicultural and international experience, along with knowledge of European corporate culture and business practices. He previously served as corporate development assistant for Bosch GmbH in Spain, where he helped improve international standardization service quality. He holds a master’s degree in international business and strategic information (with a focus on marketing and foreign languages) from the University of Aix-en-Provence as well as an Industrial Technician diploma.
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1247 Wisconsin Avenue NW Suite 201,
Washington, DC 20007 - +1 202-296-3755
